Inspired by the 70s nightclub atmosphere of La Noxe's interior, I decided to base the rebrand around it.
Branding
Web Design
Print Design
Copy Writing
Social Media
Elements
Instructor
Rodd Whitney
Year
2021
The goal of this project was to propose and rebrand a company deemed appropriate for a rebrand. I chose La Noxe, a NYC-based speakeasy that had recently opened. I researched their background and client base to develop a rebrand that would provide their company with an accomplished brand identity.
La Noxe: Rebrand
LOGO & IDENTITY
First logo drafts
Final logo and brand elements
Original logo
Rebranded logo
I wanted to truly capture the evocative luxury of La Noxe. I altered the typeface Doppelgänger Display, giving it a heavier weight, custom letterforms, and rounded corners.
Adding these edits allowed for a softer look that was reminiscent of the 197Os. I designed cocktail glass icon in a similar style to the logo and added a star and moon to the cocktail icon in honor of the meaning of La Noxe which is "the night".
WEB DESIGN
SOCIAL MEDIA
DELIVERABLES
Click on video below to play website walk through
Brand Letterhead
Menus & Print Collateral
BRAND BOOK
Click to zoom in.
Read more about the research and process behind this project in my case study
An additional goal for this project was to develop a complete brand book with guidelines and background on how the company should apply the rebrand. I created eight spreads to explain exactly how every element should be used and why it works.