Branding
Web Design
Social Media
Copy Writing
Illustration
Elements
Year
2022
Instructor
Abby Guido
The Thimble Inn is a bed and breakfast based in the English Countryside of Heathfield. This boutique bed and breakfast provides a gorgeous getaway where you don't have to leave your furry best friend behind—the Thimble Inn was founded on the idea that vacation should include all members of the family, even the resident pups.
The Thimble Inn
DESIGN PROCESS
LOGO & BRAND IDENTITY
I began this project based off of an imaginary bed and breakfast that my family had always joked about creating one day. The concept was so personal and whimsical, and I loved the idea of bringing it to life to share with others.
I based the branding off of my black lab, Thimble. After initially training her to become a guide dog for service to some other family, she ended up coming back to us and it had always felt like fate. Her adorable likeness was the perfect place to start on the design for a pet-friendly B&B.
I wanted to feature Thimble especially because I was naming it after her. The logo is designed to mimic an intricate stamp, but when broken down, it turns into a simple responsive mark that can be used everywhere. My spot illustrations were created in a similar style to build consistency.
WEBSITE DESIGN
WEB DESIGN
The website is the featured component of my project, therefore the user experience and interface was extremely important. One of the interactions I wanted to highlight is the setting of your dog alarm—at the Thimble Inn you have the ability to get woken up by a dog in the morning, and schedule it through the website.
Click on video below to play
Click on videos below to play
SOCIAL MEDIA DESIGN
The social media design is also an important aspect of any company hoping to reach their audience. I used whimsical idioms, beautiful imagery, and custom illustrations to highlight the visual aesthetics and features that The Thimble Inn has to offer.
Read more about the research and process behind this project in my case study