Ruthless Rooster is a craft beer company that draws inspiration from old school boxing posters. Each beer is based off of a different, classic boxing nickname. Ruthless Rooster has the nostalgia, quirkiness, and taste you crave in a craft beer.
Ruthless Rooster
Elements
Branding
Packaging
3D Design
Illustration
Instructor
Abby Guido
Year
2021
Bring out your inner champion with the Ruthless Rooster variety four pack and boxing glove key chain.
This beer was designed for the boxing fanatic, the craft beer lover and anyone with an interest in high quality taste. Ruthless Rooster captures customers attention with its gritty ode to screen print design, approachable illustrative mascots, and tasteful simplicity. Intriguing flavors from velvety chocolate to wild berries and lime calls for a fun night of tasting that won't disappoint.
The Hawk
The Hawk has given its name to many skilled boxers, famously inherited by Aaron Pryor.
This American pale ale label was inspired by the strength of the boxer and animal, as well as the expertise that both have when approaching their prey. This beer is brewed with oats, wheat malt, and contains notes of pineapple, piña coladas, and grapefruit.
AMERICAN PALE ALE
The Italian Stallion
In honor of Philadelphia's most famous fictional boxer, the Italian Stallion is Ruthless Rooster's signature beer.
This is a dark, robust beer brewed in the traditional stout method was inspired by the power and might of Rocky Balboa. The illustrated label draws from the patriotism of Philadelphia, the birth place of the Stallion.
IMPERIAL STOUT
The Lone Star Cobra
The final beer in the variety four pack, inspired by the boxer Don Curry's nickname. Combining "The Cobra" and "The Lone Star State", or Texas, where Curry is from.
Taking influence from the south, this American golden wheat brew incorporates generous amounts of Florida orange blossom honey. This illustration pays homage to the south and to Curry as the swift snake darts across the label.
GOLDEN ALE
The Raging Bull
As an homage to Jake LaMotta, The Raging Bull is named after the American Boxer and World Middleweight Champion. The red hot color palette and illustration is derived from the boxer's fighting style.
This biting and pungent double IPA is brewed with spelt and wheat, and hopped with citra, emulating the boldness of the Bull.
DOUBLE IPA
